SEVEN– Al Hamra Entertainment Complex

is a flagship development by Saudi Entertainment Ventures (SEVEN), a Public Investment Fund (PIF)-owned entity, aimed at redefining the entertainment landscape of Riyadh. Strategically located in the Al Hamra district, this multi-purpose entertainment destination spans a land area of over 90,000 m² with a built-up area of 167,000 m². It is designed to cater to all age groups and serve more than 2.5 million people within a 30-minute driving radius.

Drawing inspiration from the vibrant heart of Riyadh, SEVEN introduces an exceptional entertainment experience that aligns with its vision to deliver world-class leisure destinations and diversify the Kingdom’s economic activities under Vision 2030. The Al Hamra Complex is part of a unified master plan by SEVEN to transform Riyadh into a leading entertainment hub, offering residents and visitors an immersive and joyful experience